With the growing community of small businesses on IG looking at influencer marketing, I'm sure you wouldn't be surprised to know that since launching our rebranded Instagram page earlier this year, we've had a lot of accounts getting in contact asking to collab with us in exchange for free products to promote. Whilst this is a great marketing opportunity for us and we've collaborated with many great influencers already so far, there have also been a few poor experiences that we have taken as challenges that we will learn and grow from.
This is one of the reasons we have put in place a new way for you to reach out to us for collaboration requests. The new form (which you can find here) includes a section on agreeing to a 1 week time-frame for which to post your images to social media from the date you receive your items.
The date can be checked by us as every delivery we send is tracked and if you do not post within the agreed time-frame and you do not let us know of a valid reason, you will be blacklisted for future collabs and not used again for our promotions.
On a personal level, I need you to understand that we are not a corporate business who can afford to giveaway stock for free because the loss is minor, it's the polar opposite. We are 2 individuals running a business whilst also working in full time jobs alongside raising our babies. You aren't taking from a massive company, you're taking away from a family who invested and trusted in your offer.
Please seriously consider the impact you have when you agree to do these things - especially if you're the one who reached out to us to begin with.
I'm sorry if this blog post turned a little ranty - not my intention.
To end on a positive note however, we have some exciting news regarding a new partnership coming soon so keep your eyes peeled!